Healthcare Brands Group
Partnered since October 2023
Building a leading portfolio of consumer health and personal care brands.
Healthcare Brands Group (HBG) brings together strong, trusted brands in supplements, personal care and oral care under a scalable platform.
Business
HBG operates as a house of brands, active across vitamins and supplements, derma and personal care, and oral care. The group combines a strong presence in retail and drugstores with a fast-growing e-commerce channel.
Its brands are built on quality, credibility and repeat consumer trust. By centralising non-core functions at group level, brand teams remain focused on what matters most: product development, brand building and customer engagement.
Growth
HBG pursues disciplined growth through a combination of selective acquisitions (six brands added since partnership) and organic brand development. Value creation is driven by commercial excellence, operational leverage and a thoughtful approach to integration that respects brand identity and culture.
Partnership
Arcola partners with HBG to help build a resilient, long-term platform, supporting management in strategy, capital allocation and disciplined execution.
Captain of industry
Captain of industry: Rob Drenth, former Group CEO of Cooper Consumer Health, supporting the group as senior advisor and strategic sparring partner.